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From Stalled Growth to 30,000+ Users in 12 Months

A Legal AI Platform was built to change how lawyers and chartered accountants research, draft, and manage legal work. Backed by early funding and a robust product, the team expected rapid adoption.
Instead, they hit a wall. Months of working with agencies and PR firms drained their budget without creating sustainable traction. User signups crawled in double digits. Campaigns were scattered. No one knew which channels worked, or why.

When Ari Digital stepped in as Fractional Marketing Strategist, the founders weren’t looking for another “vendor.” They needed a partner who could cut through the noise, bring clarity, and turn a limited budget into measurable, compounding growth.

30,000+
users in Year 1
₹14.17/ Conversion
Meta Paid Acquisition
16.7% CTR
Google Search Performance

The Challenge

Before Ari Digital, the Legal AI Platform was stuck in a dangerous cycle:

Signups stagnating below 100/month despite high burn
Campaigns running in silos without data-driven feedback loops
Messaging not resonating with core users

No clarity on CAC, ROI, or the fastest path to growth

In 90 days: 10x increase in monthly signups (from <100 to 1,000+).
In 12 months: 30,000+ users, a lean growth engine, and complete clarity on where to invest.
The Legal AI Platform now runs a sustainable, scalable marketing system, without the bloat of extra headcount or runaway ad spend.

Our Approach

Re-engineer the Message

  • Clear, benefit-led propositions instead of generic feature lists
  • Website redesigned for speed, clarity, and conversion
  • Consistent storytelling across ads, content, and social media

Ruthless Testing, Relentless Scaling

  • Meta Ads for acquisition & remarketing (CPC as low as ₹13.10)
  • Google Ads for high-intent searches
  • WhatsApp for user reactivation campaigns

Build the Growth Engine

  • Scaled Meta campaigns while keeping costs low
  • Rolled out monthly performance dashboards with real-time data
  • Created a repeatable “Channel Playbook”

Layer in Organic Growth

  • Targeted SEO efforts drove 263 organic signups in July alone
  • Content marketing built trust and authority in the legal-tech niche
  • Consistent storytelling across ads, content, and social media

Why This Matters for Other Startups

Most early-stage founders burn cash on disconnected marketing efforts, hoping something will stick.
Ari Digital flips that script: we help you find what works fast, scale it predictably, and train your team to own it, so you’re not dependent on agencies forever.
If you’re a startup founder ready to turn limited resources into compounding growth, it’s time we talked.